Milwaukee Ale House - website redesign

Milwaukee Ale House – website redesign

Milwaukee Ale House
Year: 2010
Status: complete
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Milwaukee Ale House was looking to have more control of their website. With the amount of content their site needed to cover, the site really needed to have a flexible but focused structure of information.

Milwaukee Ale House - live music event detail page

An example of a live music event detail page

They had also just won a readers choice of “best live music venue” in Milwaukee, so bringing attention to their live music. Since they had live music at both Ale House locations, having a way to filter events by location, but also allow users to easily see if their favorite band was playing at either location were both equally important. Each event has it’s own detail page with the ability to post text, photos, videos and links to provide as much information about the show and the band as was available. By entering a band genre(s), the site also recommends bands on the schedule that are similar in sound, allowing the visitor to potentially find another reason to come back to the Milwaukee Ale House!

Another key feature is a mobile version of the website which provides quick reference to address, phone number and latest news from on the go.