One of my favorite local destinations, the Milwaukee Ale House, was looking to have more control of their website. With the amount of content their site needed to cover, the site really needed to have a flexible but focused structure of information. The Milwaukee Ale House website redesign was completed with a fully customized wordpress with plenty of templates to fit the content.
Fresh off a readers choice win of “best live music venue” in Milwaukee it was important to focus on the live music area of the new site. Since the Ale House provides home for lots of live music at both Ale House locations, having a way to filter events by location, but also allow users to easily see if their favorite band was playing at either location were both equally important. Each event now has it’s own detail page with photos, videos, links, etc. so that the band can easily promote the show by linking to the show page itself. By entering a band genre(s), the site also recommends bands on the schedule that are similar in sound, allowing the user to potentially find another reason to come back to the Ale House again.
Finally, being a restaurant, live music venue and micro-brewery with two locations (three if you count their newly expanded brewing/bottling location), it was important to have a functioning mobile version of the site, so visitors could easily look up directions, menu, phone number, (etc) if they were on the go.